Our team of highly experienced industry specialists offers clients personalised, professional and efficient consulting services.
Mr Hidetaka Toba, Founder
Hidetaka Toba has some 20 years of international sports and media industry experience, having worked extensively on the international stage, with numerous projects in Japan, China, Southeast Asia and Europe.
He began his career in Tokyo, Japan, representing TV channels such as Eurosport, BBC World and STAR TV. He progressed to ESPN STAR Sports as the Director of Sales, responsible for sponsorship sales and key client account management. Later, Hidetaka joined CDC Corporation and launched a sports portal/sports news agency joint venture between CDC and AFP. Subsequently, as General Manager, Asia, he initiated, led, and managed the Asian market entry for Infront Sports & Media, a leading international sports marketing agency.
Hidetaka holds an MBA from UCLA Anderson and the National University of Singapore.
Network Resources
Certus Advisors works with a network of experienced professionals and specialist firms, drawing on the right mix of talent for each project, including for market research, sponsorship, event management, public relations, intellectual property management, media production and content distribution. Our versatility to crowdsource the most relevant expert resources ensure each client’s specific business challenges are addressed with effective solutions in an efficient manner.